Officially Introducing the Avidon Platform Rebrand!

This month marks a major milestone: we’re thrilled to announce the transition of our platform to its new product name, Avidon. This rebrand aligns our product with the Avidon Health name, streamlining our identity and reinforcing our position as a unified leader in digital health and wellness.

In addition to our official rebranding efforts, we’re continuing to grow our behavior change toolkit with the addition of a new course on Lung Health, plus two powerful new On-Demand Challenges: one focused on Heart Health, and another designed to help participants cut back on (or cut out, their choice) their Alcohol Consumption.

Rebranding: Engagement Rx is Now Avidon

We’ve officially rebranded! With this release, our platform takes on the Avidon name across all digital portals, ushering in a clearer, more unified identity for the future of digital wellness.

This phase of the rebrand includes:

• Platform Name Change – Engagement Rx is now Avidon everywhere members engage. But don't worry—all branding currently in use (logos, etc.) remains unchanged for existing client portals.

• Visual Identity Updates – A refreshed footer now reads “Powered by Avidon.”

• Domain and Email Transition – New URLs and email addresses go live, with auto-forwarding in place until December 31, 2025. Note that domains do NOT auto-forward for the main member website. This will remain operating under both old and new domains.

• Updated Client Resources – Supporting materials now align with our new brand identity. To sample them, check out the Client Marketing Assets page of our wiki.

This is more than a new name, it’s a strategic move to strengthen market clarity, unify the user experience, and lay the foundation for ongoing innovation. We’ll be sharing more as we finalize this rebrand in the months ahead.

Please note that our legacy domains, engagementrx.com and selfhelpworks.com, will continue to redirect to Avidon until December 31, 2025. After that date, these domains will be permanently retired, and all clients must have transitioned to the new avidonhealth.com domains and URLs.

New Course Added to Catalog: Breathe Easier—A Guide to Better Lung Health

Your lungs do more than keep you breathing—they power every system in your body. Our newest course, Breathing Better for Lung Health, is designed to not only examine the function of the lungs, but it also provides tips and techniques to support and improve respiratory function through simple, science-backed habits.

Whether someone’s managing asthma or COPD, recovering from smoking, or just looking to stay healthy, this course delivers accessible, actionable guidance.

Topics & Themes: Participants will learn what influences lung function (both positively and negatively) while picking up practical tools like breathing exercises and movement strategies. The goal: more confidence, more awareness, and easier breathing every day.

Who Should Take This Course? Ideal for anyone with asthma, allergies, a history of smoking, or those simply wanting to protect their lungs and boost long-term wellness.

Duration: 3 modules | Approx. 16 minutes

Two New On-Demand Challenges...

The Alcohol Cutback (or Quit) Challenge

Our newest On-Demand Challenge helps members explore their relationship with alcohol—without pressure or judgment. The Alcohol Cutback (or Quit) Challenge is a 14-day experience designed to build mindful awareness and empower users with practical tools to drink less (or not at all), in ways that feel right for them.

Whether someone is looking to take a short break, reduce their intake, or step away from alcohol entirely, this challenge provides structure, support, and self-reflection.

Participants will:

• Track how, when, and why they drink, uncovering personal triggers and patterns

• Learn what even small amounts of alcohol can do to the body, mind, and mood

• Decide whether to reduce or quit in Week 2, guided by education and insight

• Notice positive changes like better sleep, energy, and clarity as they go

Cutback or Quit is about discovery, not restriction.

Pump Up the Beat: Heart Health Challenge

The new Heart Health Challenge is a 7-day experience that introduces participants to simple, practical ways to support cardiovascular health through approachable, everyday actions. Each day brings a quick, heart-healthy move—whether it's a food swap, a stress reset, or a burst of movement—paired with insightful content to build understanding and motivation.

Participants will:

• Discover key facts about how the heart works (and what puts it at risk)

• Learn how sleep, stress, nutrition, and movement each impact heart health

• Take daily micro-actions that strengthen long-term cardiovascular wellness

• Build confidence and motivation through evidence-based education

Whether someone’s already thinking about their heart or just getting started, Pump Up the Beat offers a smart, supportive, and energizing path forward.

Both new Challenges are available on-demand now for portals with Autopilot enabled or can be activated via the Challenge templates in portal settings.

Communication is Key

Read the full article in the Product Communication Center, where you can also submit your thoughts and ideas.

If you want to learn more about Avidon Health, please visit our website. Want to reach out to our team of experts? Click here for our helpdesk.