Introducing the Habit Builder Feature

We’re introducing Habit Builders, a new system for designing and delivering fully customized habit-building and educational experiences to members. Habit Builders replaces the existing on-demand challenges model by bringing all structured experiences under a single, cohesive framework focused on building individual habits over time.

As part of the release, all existing on-demand challenges will be migrated into the Habit Builders system, and the standalone on-demand challenges feature will be retired. Just like courses (and unlike Challenges), Habit Builders are always available, making this new activity category ideal for incentive purposes. This creates a clearer, more intentional experience for members while giving us greater flexibility in how habits are taught, practiced, and reinforced. The Easing into Exercise program, released in late 2025, serves as an early example of what can be built using the Habit Builders system.

What the Habit Builder System Enables:

• Custom program structure: Create programs with any number of phases, each with its own duration and focus

• Flexible content composition: Combine videos, articles, flows, trackers, custom activities, and more within each phase

• Automated support & notifications: Deliver reminders and event-based messaging to keep participants engaged and progressing

• Progression control: Choose fixed or sliding progression to balance structure and autonomy based on the habit being built

By consolidating all challenges and programs into the Habit Builder, this release establishes a single, scalable system for habit-focused experiences.