STAGE:
Planning
Member Portal

Personalized & Dynamic Member Dashboard

STAGE: Planning

We are redesigning the member post-login dashboard to provide a personalized, engaging, and action-oriented experience for all members. By leveraging Health Age Predictor (HAP) insights, keyword tagging across content/goals, and dynamic progress tracking, the new dashboard will guide members toward their next best action, improve engagement with wellness programs, and support long-term habit change.

Objectives (Client Benefits):

  • Increase Member Engagement: Encourage members to return frequently by surfacing in-progress activities (courses, habit builders, challenges, goals) prominently.

  • Support Retention: Drive program completion through dynamic “next step” recommendations tied to members’ HAP results, active goals, and past activity.

  • Personalize Experience: Deliver tailored recommendations from the content library (articles, videos, podcasts) aligned with each member’s health profile and journey stage.

  • Enable Nudging & Motivation: Integrate notifications, progress cues, and milestone celebrations to keep members motivated and on track.

  • Prepare for Coaching Support: Establish a flexible dashboard framework that can later incorporate coach-assigned tasks and direct coach communications.

  • Promote Seasonal/Topical Campaigns: Provide space for highlighting client-driven monthly wellness challenges and national health campaigns.

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